Urban Outfitters has rolled out a soccer-focused lifestyle initiative featuring officially licensed FIFA World Cup merchandise and an exclusive partnership with athletic brand Umbro.
Urban Outfitters Football Club offers a collection of retro-modern designs and sportswear ahead of the 2026 FIFA World Cup. The company said the launch aims at “kicking off this summer’s football fun with exclusive, Officially Licensed FIFA World Cup tees, an only-at-UO Umbro collection, new merch, team colors, and more ways to hit your soccer style gooooooaaaals.”
The merchandise includes products from Adidas, Nike, Puma and Levi’s.Photo courtesy of Urban Outfitters
The FIFA World Cup merchandise includes products from Adidas, Nike, Puma and Levi’s, spanning apparel, footwear and accessories. An Umbro polo jersey sells for $60, while US Soccer hitch hats are priced at $42. The collection also features a limited-edition Levi’s England Football denim trucker jacket for $190.
Beyond clothing, Urban Outfitters has stocked functional items such as Owala water bottles, Kipling backpacks, and Fazit makeup patch sets.
The retailer created a 50-song Spotify playlist titled “Just For Kicks” to complement the collection. The playlist features official tournament anthems including “We Are One (Ole Ola)” and “Hips Don’t Lie,” along with tracks from Bad Bunny, Dua Lipa and Karol G.
Urban Outfitters also posted digital guides on its community blog to support the launch. The “Ultimate Guide to Women’s Football and Soccer Game Attire” describes game-day style in 2026 as blending “team spirit with comfort-first design and a retro-modern edge.”
