South Korea’s campaign for a “Korea premium” has entered a more difficult phase: convincing global investors that deeper, more open capital markets will not come at the cost of stability.

President Lee Jae Myung’s New York pitch this week put that challenge at the center of Seoul’s effort to attract more long-term foreign investment.

At the Korea Investment Summit on Wednesday, Lee met executives including BlackRock Chairman Larry Fink, Citi Chair Jane Fraser, PIMCO CEO Emmanuel Roman, Franklin Templeton CEO Jenny Johnson and former U.S. Treasury Secretary Timothy Geithner, now chairman of Warburg Pincus.

Lee pointed to his administration’s corporate