KFTC fines against Baemin and Coupang expose Seoul’s platform policy dilemma

KFTC fines against Baemin and Coupang expose Seoul’s platform policy dilemma
November 9, 2026

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KFTC fines against Baemin and Coupang expose Seoul’s platform policy dilemma

South Korea’s Fair Trade Commission (KFTC) announced Monday provisional fines totaling $468.3 million (631.9 billion won) on Baemin operator Woowa Brothers and Coupang for abusing their dominance of the food delivery market, among other violations. Woowa faces $245.4 million (331.1 billion won) and Coupang $222.9 million (300.8 billion won). Both, it found, pressured restaurants to offer terms no worse than those on rival apps, in a market where they held a combined 92.89% share last year.

Baemin, it found, also pushed restaurants onto its costlier in-house delivery by downplaying restaurant-arranged delivery, forcing identical prices across both, scrapping a cheaper flat-fee

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