The Atal Incubation Centre at the Indian School of Business (AIC-ISB) has announced a startup accelerator programme seeking to scale up cultural brands and entrepreneurship across Punjab, Haryana, Himachal Pradesh, J&K, Uttarakhand, and Uttar Pradesh.
The programme is for start-ups and entrepreneurs in the areas of fashion, home decor, food and beverage, experiential tourism and wellness. June 15 is the last date to apply. Ten selected start-ups will receive hands-on mentoring, access to investors, market networks and a seed grant of ₹1 lakh, ISB said on Wednesday.
A first-of-its-kind, the Culture Catalyst 2025–26 accelerator will be implemented by the AIC-ISB in partnership with the Punjab Cultural Project (PCP) and Network of Indian Cultural Enterprises (niceorg). The aim is to build a robust ecosystem that empowers cultural entrepreneurs to launch, grow and scale purpose-driven and profitable brands — turning cultural heritage into sustainable business across the region. This is a unique opportunity for artisans and cultural entrepreneurs to scale their enterprises and and transform local heritage into global brands, ISB said in a release.
The programme will span six months, during which the participants will learn through a blend of in-person immersions, virtual masterclasses, sector deep dives and custom mentorship.
Published – May 21, 2025 07:12 pm IST
