Baghdad (IraqiNews.com) – Italian luxury carmaker Maserati has appointed Tiraz Automotive and Service Group as its new official partner in Iraq, aiming to strengthen its presence and expand customer access to the brand.

The deal was inked on September 18 in Modena, Italy, during a meeting between Maserati personnel and a Tiraz team headed by Kambiz Fathibitaraf.

Maserati hopes that the relationship would allow it to grow its operations in Iraq and provide consumers with a more personalized ownership experience, including access to its Fuoriserie customization program.

Customers may personalize their automobiles with various colors, materials, and design features that suit their specific interests.

The appointment is part of Maserati’s strategy to expand its presence in the Iraqi luxury automobile market and increase its local customer base.