Following its strong success in Malaysia, trusted health supplement brand VitaHealth has officially introduced its flagship “Pilih Halal, Pilih VitaHealth” initiative in Brunei, marking a significant regional expansion aimed at strengthening consumer confidence in Halal-certified wellness products.
The initiative highlights VitaHealth’s comprehensive range of health supplements certified by JAKIM Malaysia, a certification widely recognised for its stringent Halal standards and rigorous quality assurance. The expansion reflects the brand’s continued commitment to supporting modern Muslim consumers with safe, transparent, and lifestyle-focused nutritional solutions.
“Halal is more than a label; it is a promise of transparency, cleanliness, and safety that resonates with every health-conscious individual,” said Dr. KS Beh, Chief Executive Officer of Vita Life Sciences (Malaysia & Singapore).
“By bringing this initiative to Brunei, we are extending the same consumer confidence we have built in Malaysia to the Bruneian community. Our goal is to be a trusted everyday partner in their wellness journey.”
Image: VitaHealth
Building on its regional momentum, the “Pilih Halal, Pilih VitaHealth” campaign also follows VitaHealth’s recognition as a Platinum SOBA Best Halal Product Award recipient in Malaysia, further reinforcing its reputation as a trusted name in Halal-certified wellness.
The initiative was officially unveiled at Salt:ed Cafe in Brunei, launched by Dr. KS Beh together with Mr. Tam Vo, Head of Business at Guardian Brunei. The event underscores VitaHealth’s commitment to ensuring that every step of its value chain from sourcing to shelf adheres to the highest standards of Halal governance.
Image: VitaHealth
The launch also marks a deepened strategic partnership with Guardian Brunei, a leading health and beauty retailer in the Sultanate. The collaboration aims to make premium, Halal-certified wellness products more accessible to consumers nationwide, meeting the growing demand for products that align with both health and lifestyle values.
Commenting on the partnership, Mr. Tam Vo said: “Our customers in Brunei are increasingly seeking products that align with their values without compromising on efficacy. Partnering with an award-winning brand like VitaHealth allows us to provide a trusted retail environment where quality and Halal integrity are guaranteed.”
With a portfolio tailored for every life stage, VitaHealth’s Halal-certified range is now available at Guardian stores nationwide, further strengthening access to trusted wellness solutions across Brunei.
THE BRUNEIAN | BANDAR SERI BEGAWAN
