HONOLULU (KHON2) — Traffic deaths in Hawaii have increased by more than 50 percent in 2025 compared to the same time last year. In response, Maui has launched a new statewide campaign to promote road safety and eliminate traffic fatalities.

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The County of Maui Department of Transportation has partnered with the Maui Metropolitan Planning Organization and the Hawaiʻi State Department of Health to launch Vision Zero.

Vision Zero is a statewide public service announcement that promotes safe driving habits to prevent fatal accidents. These PSAs will be aired on TV, radio, digital, and print platforms so everyone can be informed on what they can do to make our roads safer.

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“Residents have witnessed the tragic consequences of unsafe roads firsthand,” said Mayor Richard Bissen. “Vision Zero promotes safety so everyone can travel safely and confidently, whether you are walking in Kahului, biking in Kihei, or driving on Molokai or Lanai.”

Here is how you can participate in Vision Zero and help stop traffic fatalities:

• Supporting safer street designs in their neighborhoods;

• Being responsible and attentive road users;

• Participating in planning meetings that promote safer roads in their communities; and

• Supporting and helping pass laws that prioritize walking and biking safety.

For more information on Vision Zero, or to get involved, visit the website.