Wayne Smith has seen a lot over the course of his career at various gaming and hospitality companies across the nation. He has learned from those experiences what it took to build truly great organizations — which is exactly what allowed him, almost a decade ago now, to see the potential of Oaklawn Hot Springs as it prepared to enter a momentous new chapter. Named general manager in 2017, Smith has seen Oaklawn expand in reach and scope without losing the heart for guests that has defined its success from the start.
“Many people who visit Oaklawn for the first time are surprised by what they’ve discovered,” Smith said. “While world-class thoroughbred horse racing remains the foundation of who we are, Oaklawn has evolved into a true luxury resort destination. Today, guests can enjoy our Forbes Four-Star recommended Oaklawn hotel, Forbes Four-Star Astral Spa, exceptional dining ranging from casual favorites to award-winning restaurants, a vibrant casino, and first-class meeting, event and entertainment spaces, all in one location.”
Constantly raising the bar for each aspect of its identity — racing, casino, resort — is a feat that not only increases Oaklawn’s nationwide prominence but helps more people discover the beauty of Hot Springs itself. Well aware of the rich and storied relationship between Oaklawn and its Spa City home, Smith said he wants people to leave Hot Springs saying, “We’ll be back.”
“We have an incredible combination of history, outdoor recreation, entertainment, hospitality and genuine Southern friendliness,” Smith said. “Oaklawn is proud to be part of that experience, but we also want guests to explore everything our city has to offer. Oaklawn’s competitive advantage is Hot Springs.”
Both through his role at Oaklawn and with groups such as the Hot Springs Advertising & Promotion Commission, Smith plays an active part in shaping the region’s future trajectory. The city has “tremendous momentum,” he said, and whether guests come to stay for the night, the weekend or even relocate to the area, he believes Hot Springs is just getting started.
“Tourism may be the front door to our economy, but long-term prosperity comes from creating an environment where businesses want to invest, families want to build careers and visitors decide they’d like to become residents,” he said. “That’s the future I hope we’re building together.”
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