Urban Outfitters just dropped an exclusive collab with Owala, taking the fan favorite FreeSip water bottle and giving it the ultimate glow-up: a dreamy boho butterfly and floral print splashed all over the 32-ounce stainless steel design.

And people are obsessed. We’re talking 300+ recent purchases and counting — this thing is flying off (digital) shelves so fast that Urban Outfitters had to step in and cap orders at three bottles per customer.

Owala UO Exclusive Boho Butterfly FreeSip 32 oz Water Bottle

Just released and set to sell out soon

$44.99 at Owala

Alongside the whimsical butterfly-and-floral motif is serious hydration tech: triple-wall vacuum insulation that keeps your drinks ice-cold for a full 24 hours. Whether you’re a straw-sipper or prefer big gulps, the signature FreeSip lid has you covered with both a built-in straw and a wide-mouth opening. Plus, integrated hinge loops make it easy to clip onto a bag or carry on the go, and the leakproof build means you can toss it in your tote without a second thought.

It’s also food-safe stainless steel, completely free of BPA, lead, and phthalates, so you can feel good about what’s touching your drink. Quick care note: the lid is dishwasher safe, but the cup wants a gentle hand-wash — and neither piece is microwave or oven safe (please don’t try).

At $44.99, this butterfly beauty is priced right where trendy meets functional, and given how quickly it’s already selling out, it might not stick around long.

If you’ve been eyeing it, this is your sign to stop scrolling and go claim yours before the purchase limit becomes a “sold out” sign instead.

Shop the new Owala UO Exclusive Boho Butterfly FreeSip 32 oz Water Bottle