A New Orleans boy, 9, has burns over 70 percent of his body after he took part in a social media challenge.

The National Library of Medicine describes the fire challenge is when a “participant douses his or herself in a household accelerant such as isopropyl alcohol or acetone, sets him or herself ablaze, and attempts to extinguish the flames before serious burns are incurred.”

New Orleans Fire Department Chief Roman Nelson explained in a video with New Orleans Police Department Chief Anne Kirkpatrick that the child sustained burns after taking part in the the challenge.

“He is in unbearable pain and lucky to be alive,” Nelson said.

Nelson wants parents to talk with their children about how dangerous the challenge and other “extreme behaviors” are on social media.

Kirkpatrick strongly discouraged children from taking part in the trend.

“Kids, don’t fall for this gimmick,” she said. “Don’t feel pressured to take part in it.”