By developing research-based strategic initiatives shaped by industry standards, community input and local values, Destination North Myrtle Beach (NMB) collaborates with residents, businesses, elected officials and regional partners to address challenges and pursue opportunities that strengthen the community.
On Wednesday, April 22 at the Baywatch Resort & Conference Center, the group held their annual Marketing Outlook Summit, attended by approximately 75 local business partners who provide a range of products and services.
According to Destination NMB’s marketing director, Erin Graham, “Every year, our partners look forward to attending the summit where they learn innovative strategies that can be immediately implemented in their businesses.”
The first speaker at the event was Destination Optimization Program Director for Miles Partnership, Kim Palmer, who led a segment called “Digital Presence Strategies for Today’s Businesses,” during which she shared how companies are performing across major digital platforms and what steps partners can take to improve visibility. Her session also included practical optimization tips and opportunities for personalized follow-up.
Then Co-Founder and Principal of Clarity of Place, David Holder and CDME, Destination NMB Cheryl Y. Kilday explored key questions shaping the community as part of the NMB Destination Master Plan. Their session focused on tourism efforts, resident perspectives and business alignment.
CDME Cheryl Y. Kilday, President and CEO of Destination North Myrtle Beach.
Graham and account supervisor for Miles Partnership, Lauryn Peterson, followed up by sharing a behind-the-scenes look at Destination NMB’s marketing efforts, from creative ads and media placements to current initiatives and future plans. Their presentation also included program updates and a closer look at where their work is headed.
During a lunch break at a taco bar with all the fixings that were supplied by the resort, attendees had time to network and to recharge before the afternoon lineup.
