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Sometimes life changes unfold in small, measured moments. Other times, they arrive with hurricane force. Regardless of how quickly they come, these moments test the strength of a support system—and reveal how vital financial guidance can be alongside emotional, mental and physical support during times of hardship.
“I became involved in the financial services industry while in college. However, when my father passed away unexpectedly, I saw how my mother struggled with financial decisions,” said Gregory Ricks, founder, CEO and wealth advisor at Gregory Ricks Total Wealth. “That experience is what truly shaped my awareness of the need for financial advisors and their importance in the life of a family.”
A Vision for Wealth Advising
In 2011, after more than a decade of experience in the financial services industry, Ricks opened a wealth advisory firm to serve families in Metairie and the greater New Orleans area. His initial vision was modest: a small office, a few administrative staff members and Ricks as the sole wealth advisor.
“However, once I had reached my goal, one of my mentors and friends told me very plainly, ‘Greg, if you can do this, then why can’t you do more?’” Ricks said. “His encouragement shifted my perspective and led me to open offices in Mandeville and Gulfport.”
Today, Gregory Ricks Total Wealth operates three offices and has a team of financial advisors serving families across the Gulf Coast region. According to Ricks, five to seven credentialed financial advisors work with clients, and the team meets every Friday to review client situations and collaborate on appropriate strategies. This team-based approach allows clients to benefit not only from the guidance of an individual financial professional, but also from the collective knowledge and experience of the broader team.
“Sometimes people see seeking wealth advice as chasing ‘hot tips,’ but as financial guides, we are in it for the long haul. We work with our families to navigate changes throughout their lives,” Ricks said. “We develop an understanding of the family’s goals and values, and together we build a financial plan that is tailored to them.”
Building a Radio Presence
When the opportunity to host a live radio show first arose more than 16 years ago, Ricks was daunted by the idea of venturing into an unfamiliar medium.
“However, another mentor-friend of mine told me, ‘If you do this, it will change your life.’ And so, I did—and he was right. It did change my life,” Ricks said.
Hosting a radio show and answering financial questions for a wide audience expanded Ricks’ vision for promoting financial literacy in the community. His show, Winning at Life with Gregory Ricks, airs on WRNO News Talk 99.5 FM and WBUV News Talk 104.9 FM on Saturday mornings from 10AM to 12PM.
A Steady Hand Through Change
From conversations on the radio to planning with individual families, Ricks’ work returns to the lesson that first shaped his career: financial decisions do not happen apart from life’s challenges. They unfold alongside them.
Although his vision has grown beyond that first small office, the mission remains personal. The team at Gregory Ricks Total Wealth works to help families understand their options and navigate life’s changes with greater confidence and support.
For more information about Gregory Ricks Total Wealth, or to schedule an in-person or virtual appointment, visit gregoryricks.com.
This article is meant to be general and is not investment or financial advice or a recommendation of any kind. Please consult your financial advisor before making financial decisions. For more detailed information, contact a financial advisor with Gregory Ricks Total Wealth. Investment advisory products and services made available through AE Wealth Management, LLC (AEWM), a Registered Investment Adviser. Investing involves risk, including the potential loss of principal. Any media logos and/or trademarks contained herein are the property of their respective owners and no endorsement by those owners of Gregory Ricks & Associates is stated or implied. Radio airtime is paid for by Gregory Ricks & Associates. 4600749 – 10/26
