The Ambassador of Italy to Belgrade and Commissioner General for Italy’s Participation in EXPO 2027 Belgrade, Luca Gori invites all interested public and private economic operators to submit sponsorship proposals in support of the realization of the Italy Pavilion and its programme of activities at EXPO 2027 Belgrade.
Why become a sponsor?
EXPO 2027 Belgrade represents a unique opportunity for economic operators to gain international visibility, strengthen their strategic positioning, and develop business and commercial relationships in the Balkan region and beyond.
It is the first International Exhibition to be hosted in the Western Balkans, a region of primary geopolitical and commercial importance.
The event has attracted high-level participation, with approximately 140 countries already confirmed, including the United States, China, Japan, Germany, France, Saudi Arabia, and the United Arab Emirates, and is expected to welcome more than 4 million visitors.
Serbia is a target market for internationalization within the framework of Italy’s Action Plan for Accelerating Exports to non-EU markets.
Italy’s participation
At EXPO 2027 Belgrade, Italy intends to present play as one of the most authentic expressions of Italian culture and as a tool by which our country innovates, creates, and engages with the world.
For Italy, play is not merely a form of entertainment; it is a genuine cultural attitude deeply rooted in the nation’s identity. It is a way of observing reality, addressing complexity, and transforming imagination into concrete action, ideas into experiences, and projects into opportunities for development.
At EXPO 2027 Belgrade, we will showcase Italy’s commitment to “playing together” in a collaborative and inclusive manner, placing its talent at the service of humanity through inventions, products, technologies, cultural achievements, and models of excellence that have
contributed to global progress.
The international success of Made in Italy is an expression of this vision: a system in which individual talent is combined with collaboration, quality, and the pursuit of shared value, generating economic, social, and cultural benefits. This is an inherently collaborative and intergenerational vision that recognizes dialogue among people, skills, territories and cultures as the essential foundation for building a more innovative, sustainable, and inclusive future.
Sponsorship proposals must be submitted by certified email (PEC) to amb.belgrado@cert.esteri.it or by email to economico.belgrado@esteri.it no later than 31st AUGUST 2026.
For further details regarding the Notice, please consult the following documents:
Prot. 0003909_Public Notice for the Call for Sponsors, EXPO 2027 Belgrade_pdf
Annex A_ Application for participation
Annex B_Privacy notice_pdf
Allegato C _EXPO 2027 Belgrade Site Map and Italy Pavilion
Any requests for clarification regarding this Notice and the procedures for submitting proposals may be sent to: Certified email (PEC) amb.belgrado@cert.esteri.it; email: economico.belgrado@esteri.it; telephone: (+381) 011 3066100.
