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The YouTube Works Awards celebrates outstanding advertising campaigns made on YouTube as well as agencies making a mark in the space
MANILA, Philippines – Data forensics company The Nerve won Specialty Agency of the Year in the Philippines at a ceremony for the 2025 YouTube Works Awards.
The YouTube Works Awards celebrates outstanding advertising campaigns made on YouTube, with awards held for various categories in Southeast Asia, South Africa, Nordic countries, the Netherlands, and Hong Kong.
The Nerve served as the influencer agency for Nido 3+’s Mother’s Day campaign, collaborating with creators who shared genuine moments of motherhood, bringing even more authenticity and emotional depth to the “Love is not a word, it’s an act” video campaign.
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The campaign, which took home a Best in Festive award locally, celebrated the ways moms express love for their children.
While The Nerve won Specialty Agency of the Year locally, Openmind (WPP Media) Philippines and GIGIL Philippines won Media Agency of the Year and Creative Agency of the Year, respectively.
GCash Philippines’ “GSafeTayo: Entertainingly Serious” campaign also took home the Master of Media award for Southeast Asia, while Grab’s “Summer” ad won the Best of Philippines and Multiformat Storytelling awards.
The local iteration of the 2025 YouTube Works Awards was held on October 7 in Bonifacio Global City. – Rappler.com
