GGC Group Asia Chairman Gil G. Chua – Photo from GGC Group Asia
MANILA, Philippines – Advertising powerhouse DDB Group Philippines has announced its rebranding as GGC Group Asia, marking its evolution into an independent creative force.
The rebrand follows Omnicom Group’s plan to retire the DDB brand worldwide by mid-2026 after its acquisition of Interpublic Group.
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Founded in 1992 by DDB Worldwide and Filipino-owned Advertising Marketing and Associates (AMA), DDB Group Philippines served as the network’s local arm for over three decades.
Under its new identity, GGC Group Asia will continue working with Omnicom as needed, giving clients access to global marketing communications resources.
Legacy, bold new beginning
Chairman and CEO Gil G. Chua said the group welcomed Omnicom’s decision while honoring a decades-long partnership with DDB Worldwide.
“GGC Group Asia moves forward with deep gratitude for our long-standing partnership with Omnicom and DDB Worldwide,” Chua said.
He said the rebrand marks the group’s evolution into an independent organization while maintaining its commitment to creativity, client service and shared growth.
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Chua added that the new name reflects the legacy and vision that have shaped the group’s growth.
“This rebrand is more than a change in name — it is a proud affirmation of the legacy, leadership, and vision that have guided our businesses through the years. It is incredibly rewarding and humbling to see my own initials become synonymous with the businesses that my family, our business partners, and I have passionately built, nurtured, and grown together over the years,” Chua said.
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Further rebranding, integration of businesses
As part of the transition, DDB Philippines was renamed Velocity+, DDB MNL became Alab MNL, and Tribal Worldwide Philippines became The Tribe.
Optimax Communications, Agile Intelligence, Ripple8, Touch XDA and Bent and Buzz will retain their existing brands.
GGC Group Asia also integrated sister firms from the FCT Group, including FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam and PhilMovers.
The expanded group now consists of 14 companies across 18 offices nationwide and employs more than 7,500 people.
The integration expands the group’s capabilities beyond advertising and public relations to include logistics, business solutions, and marketing support services, strengthening its footprint in the Philippines and across Asia.
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No changes to leadership, operations
The rebrand will not affect the group’s leadership, workforce, client relationships or operations, it said.
All contracts and service agreements will remain in force.
“While our name evolves, our commitment to creativity, effectiveness, and strong client partnerships remains unwavering,” Chua said.
Carrying forward a tradition of excellence
Before the rebrand, DDB Group Philippines built a strong track record of award-winning campaigns recognized locally and internationally.
Its achievements include the Philippines’ first Cannes Lions Grand Prix and first AME Awards Gold in 2013, the country’s only Gold award at Spikes Asia 2025, and multiple Agency of the Year honors.
The group also earned workplace and management awards from Campaign Asia-Pacific, HR Asia, Great Place To Work and BusinessWorld’s Best Places to Work Awards.
GGC Group Asia said it intends to build on that legacy as it enters its next phase of growth. /dp
