The soccer club Alianza Lima, one of the most important in Peru, launched this Tuesday a limited edition of its wristwatch called Tissot PRX, created to celebrate the 125 years of history of the club, founded on February 15, 1901.
The intimate club partnered with the renowned Swiss brand Tissot, a collaboration that is presented under the concept of “victories that marked time” and is based on an idea that any alliance member recognizes: at Alianza Lima, time is not measured in hours, but in moments.
The goal that came when the game was ending, the penalty saved, the second in which an entire tribune screamed at the same time. Tissot scores the seconds and Alianza Lima turns them into victories; From that idea comes the signature of the campaign: “Every second counts.”
For this edition, the PRX was chosen, a model that reinterprets a Tissot design from 1978 and whose name summarizes its specifications: P for precise, R for robust and X, 10 in Roman numerals, for its 10 bar water resistance.
The blue dial, with a gradient finish, has applied indexes and a date window at 3 o’clock. The stainless steel case has sapphire crystal and is water-resistant to 100 meters. The watch includes a steel bracelet and an additional blue rubber strap.
The detail that distinguishes this edition is on the back. The caseback brings together the symbols of the club and the phrase “125 Years of Eternity”, so that the tribute remains on the side of the wrist, visible to the wearer. It is a special edition of 1901 units, in reference to the year the club was founded.
“Within the framework of our 125 years of institutional life, the club has closed a licensing agreement with G&G Joyeros to present a collectible watch that celebrates the history and feeling of Alianza Lima,” said Diego Montoya, Commercial Manager, Marketing of Club Alianza Lima.
“For the club, it is especially significant that an internationally prestigious brand such as Tissot participates in this tribute, uniting its watchmaking tradition with a legacy that transcends time. This edition, which has a special detail, represents a new way of proudly carrying our identity and preserving a memory of the moments that make us eternal,” he added.
With this collaboration, Tissot and Alianza Lima unite the Swiss watchmaking tradition with the legacy of one of the most emblematic clubs in Peruvian football. An alliance that transcends time and pays tribute to 125 years of history, victories and moments that marked time and remain in the memory of generations of fans.
This special edition incorporates an engraving on the case back with the club’s shield, crowns and star, accompanied by the inscription “125 Years of Eternity”.
The watch will be available for pre-sale starting November 11, exclusively through the digital channel on the G&G Joyeros website, using a unique access code for members and intimates of the club.
From November 17, regular sales will begin for the general public at physical points of sale: Tissot boutique at Jockey Plaza and G&G Joyeros Santa Cruz, at a price of $640.
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Publicado: 10/11/2026
