—brought the essence of Peru to New York and Boston through Casa Peru (Peru Home), a

promotional space installed aboard the South American country’s Navy sail training ship B.A.P. Union.

The initiative introduced the country’s tourism, gastronomic, cultural, and export offerings to more than 40,000 U.S. visitors.

The presence of the Peruvian Navy’s sail training ship took on special significance as it coincided with two major milestones: the 250th anniversary of U.S. independence and 200 years of diplomatic relations between the two countries.

In this context, the B.A.P. Union consolidated its role as a high-value platform for strengthening bilateral ties and promoting Peru’s image among strategic audiences.

During its stay in New York from July 3 to 7, Casa Peru welcomed thousands of visitors, including the general public, media representatives, opinion leaders, and tourism industry representatives.

Attendees enjoyed cultural exhibits, traditional dance performances, Peruvian coffee tastings, and spaces dedicated to promoting the country’s main tourist destinations.

Subsequently, on July 12, the B.A.P. Union arrived in Boston, where Promperu conducted a specialized program aimed at the luxury travel trade.

Specialized travel agents and tour operators attended a presentation on Peru’s tourism offerings, accompanied by showcases of Peruvian cuisine, highlighting experiences that go beyond the country’s traditional destinations.

These initiatives are part of Promperu’s strategy to strengthen the country’s position in strategic markets through experiences that combine tourism, gastronomy, culture, and iconic products.

Additionally, it continues to promote Casa Peru as an international platform that showcases the country’s cultural, tourism, and export wealth to key audiences.

The promotional strategy will help position Peru’s tourism offerings in key markets such as the United States, Canada, Panama, and Ecuador.

Under the concept “Peru, a Country of Unique Experiences,” Casa Peru promotes Marca Peru (Peru Brand) alongside well-known sector brands.

This platform offers international visitors a comprehensive experience that reflects the diversity, authenticity, and quality of Peru’s tourism and export offerings, consolidating the nation’s position as a unique and competitive destination on the global stage.