(CONSUMER REPORTS) — Holiday shopping is in full swing, and a lot of us are turning to online stores because it’s quick and convenient.

But Consumer Reports says there are a few things to keep in mind to make sure you’re getting a good deal and a safe product.

Here’s what to watch for when you shop

On sites like Amazon, Walmart, and Temu, you may be buying from third-party sellers rather
than the retailer itself. That can make it harder to hold the seller accountable for unsafe or
defective products.

Consumer Reports investigations have found that products sold by third-party sellers can be
fake, dangerous, and fail to meet U.S. safety standards.

If you buy a product at a brick-and-mortar store and it causes harm, the retailer can be held
responsible. But when you buy from a third-party seller on an online marketplace, that liability
isn’t always the same. Some third party sellers may be unreachable or unaccountable for the
harm caused by their products. And in many cases, the online platform can claim it’s just the
middleman.

Consumer Reports recommends sticking with sellers you trust. If the marketplace itself is listed
as the seller, that’s generally safer. If you’re interested in a product listed by a third party, stick
with well-known and reputable brands. Some products need the highest level of scrutiny: things
like toys, anything with lithium-ion batteries, or small enough for a child to swallow.

Here’s something else to consider – Badges like “Amazon’s Choice” or “Etsy’s Pick.” might
catch your eye but it’s not always clear how those products are selected. Keep in mind that fake
and paid-for reviews are common, so focus on detailed reviews especially if multiple people
mention the same issue.

And how do you know you are getting the best deal? Start with comparison sites like Google
Shopping, PriceGrabber, or Shopzilla. Or check deal sites such as DealNews and GottaDeal,
where you can even sign up for alerts on products or categories you’re watching.

Sometimes just leaving something in your cart can trigger a discount email. And it helps to join
store loyalty programs or follow brands on social media, because that’s where they tend to drop
coupons and promotions. And remember “sponsored” listings are paid placements – not
necessarily better deals.

Bottom line: a little caution online can save you money and help keep your family safe.

Consumer Reports says if you’re buying a big item, try to see it in person first and always check
the return policy. The bigger the product, the harder it is to send it back if it’s not what you
expected.