Muscat – Consumer Protection Authority (CPA) has issued a formal advisory urging the public to remain vigilant when shopping to ensure their consumer rights are fully protected. The Authority emphasised the critical importance of verifying that the displayed price on an individual item corresponds exactly with the price listed on the retail shelf. This initiative aims to prevent financial discrepancies and ensures that transparency remains a cornerstone of the marketplace. By cross-checking prices at the point of purchase, consumers play an active role in maintaining fair trade practices.

Furthermore, the Authority highlighted that such attention to detail is essential for safeguarding individual rights against potential pricing errors or oversights. Consumers are encouraged to use digital tools or manual checks to confirm costs before proceeding to the checkout.