Rabat – The Ministry of Industry and Trade and the General Confederation of Moroccan Enterprises (CGEM) inaugurated today the third edition of the National Industry Day (JNI) at the Sofitel Jardin des Roses in Rabat.

Set to run through tomorrow, the event embraces the theme “Made in Morocco: A Mark of Quality, Competitiveness, and a Lever for Integrated Territorial Development.” 

It brings together government officials, private-sector leaders, industrial innovators, and regional representatives to highlight Morocco’s industrial potential and reaffirm its pursuit of economic sovereignty, job creation, and sustainable growth.

‘Industry Is at the Core of the Employment Battle’

Prime Minister Aziz Akhannouch opened the two-day event by sharing the government’s plan to make industry a key part of Morocco’s economy.

“Today, we place our bet on the industrial sector so that it becomes the core of the employment battle,” Akhannouch declared.

He said industrial jobs nearly doubled in ten years, reaching 985,000 in 2024. In one year alone, 46,000 new jobs were added, compared to just 7,000 the year before.

“This positive momentum is reflected in several indicators,” he said. Industrial growth was 3.8% last year and is expected to hit 4.8% by the end of this year.

He added that industrial exports rose by 64% since 2019, going from MAD 243 billion to over MAD 398 billion in 2024. Manufactured goods now make up 87% of Morocco’s exports, led by cars and aircraft parts.

“Morocco is now the leading producer of passenger cars in Africa and the top exporter of combustion-engine vehicles to the EU,” Akhannouch said proudly.

Morocco’s global ranking also improved. The country is now 12th in the world for medium- and high-tech industrial production, according to the World Intellectual Property Organization’s 2025 Innovation Index.

Reforms, Liquidity, and Green Ambitions

Akhannouch outlined new steps to make Morocco more attractive to investors. These include updating the Investment Charter, changing how public contracts are handled, and simplifying taxes.

“We’ve injected liquidity directly into the productive fabric, reimbursed over 30 billion dirhams in VAT over the past two years, and stabilized electricity prices for industrial firms,” he said.

He added that the government covered 41 billion dirhams in energy costs between 2022 and 2024 to protect industrial profits.

Akhannouch also announced a green-energy plan that will provide over 5 gigawatts of clean electricity to industry by 2030.

“Under His Majesty’s leadership, we are building a clean-energy value chain—from raw materials to battery assembly, anchored in the ‘Morocco Offer’ for green hydrogen,” he explained.

This plan shows Morocco’s goal to lead in clean production and use energy transition as a strength for exports.

Five Strategic Conventions Signed

During today’s opening, five key agreements were signed to support Morocco’s industry and encourage innovation. These include:

• “Made in Morocco” Label: This agreement sets up a national system to certify product origin and quality. It brings together public and private actors to promote Moroccan-made goods. “This label is more than a stamp; it’s a statement of trust, quality, and Moroccan pride,” said Ryad Mezzour.
• Tatwir-R&D and Innovation Program Extension: The program is renewed for 2026–2028 with a budget of 900 million MAD. It now includes gaming startups along with industrial companies, showing Morocco’s support for creative tech.
• Machinery Tooling & Automation Cluster (MTA) : A five-year agreement between the government and the cluster, backed by the Fonds d’Appui aux Clusters, will help build a local machinery and tooling industry.
• Local Pharmaceutical Inputs Initiative: This plan aims to cut reliance on imports and protect health supply chains by making pharmaceutical ingredients in Morocco.
• Rail Industry Testing Platform: A new technical center will bring together the Ministry of Industry, ONCF, Cluster MTI, and CERIMME to improve rail safety, innovation, and production standards.

These agreements are part of Morocco’s plan to grow and modernize its industrial sector.