THE government has pledged that the prices of essential goods will remain stable and under control during the forthcoming festive period, despite mounting pressure from rising global costs.
Ministry of Domestic Trade and Cost of Living enforcement director-general Azman Adam said the Seasonal Maximum Price Scheme would continue to serve as the primary mechanism to regulate the cost of selected necessities.
“Through this scheme, maximum prices will be set for certain goods and all traders are required to comply with the pricing to prevent unreasonable increases due to external factors such as rising global oil prices,” he said.
He added that authorities have already taken proactive measures, including close monitoring of the supply chain in collaboration with producers, wholesalers and retailers, to ensure price stability and adequate supply.
In addition, the ministry will continue targeted interventions such as the Rahmah MADANI Sales Programme to ensure essential goods remain accessible to consumers at more affordable prices.
On enforcement, Azman said inspections on pricing and supply levels have been intensified nationwide, particularly at public markets, wet markets, supermarkets, grocery shops and food premises.
He said regular checks are being carried out to ensure traders comply with the stipulated maximum prices, to detect profiteering, and to ensure clear price displays for consumers.
He also issued a stern warning that strict action will be taken against those found violating regulations, including fines and prosecution in court.
Meanwhile, Syed Abd Rahman Syed Abd Rashid, chairman of the Cameron Highlands Malay Farmers Association, cautioned that raw material prices could rise in the coming weeks.
“It may increase by up to 50 per cent temporarily.
“However, prices may then fall slightly by around 30 per cent afterwards,” he said.
He noted that vegetable prices have yet to rise significantly, although production costs are increasing rapidly. Among the contributing factors are higher fertiliser prices and diesel costs, which are essential for machinery operations, generators and transportation.
In a related development, Nadzim Johan, chief activist of the Muslim Consumers Association of Malaysia, urged the public to adopt prudent spending habits.
He suggested that households could reduce expenses by growing their own produce on a small scale, including through hydroponic methods for vegetables such as spinach, water spinach and mustard greens.
He also encouraged consumers to make informed purchasing decisions by comparing prices to secure better value.
“Consumers have the power to determine prices. If they are wise in choosing reasonably priced goods, traders will have no choice but to lower prices,” he said. – March 23, 2026
