JTA — Commuters in Times Square were confronted this week with a new digital billboard demanding the release of the final remaining hostage in Gaza, Ran Gvili.
“Hamas must release him now,” the billboard reads next to a photo of Gvili. “The last Israeli hostage held in Gaza.”
Gvili, a 24-year-old police officer who was killed defending Kibbutz Alumim during Hamas’ s October 7, 2023 attack, was one of 251 hostages taken into Gaza during the onslaught.
The billboard, which is part of an effort led by the Israeli Consulate in New York and Foreign Minister Gideon Sa’ar, comes nearly two months after all 20 living hostages were returned to Israel as part of a US-brokered ceasefire deal between Israel and Hamas.
Since then, the remaining deceased hostages in Gaza have been returned intermittently, including the remains of Thai agricultural worker Sudthisak Rinthalak last week, in a slow process that has extended tensions between Israel and Hamas.
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Last month, the American Jewish Committee launched its own billboard campaign in Times Square that featured a montage of the remaining hostages in Gaza. Today, the display only features Gvili.
“The nightmare isn’t over,” the AJC’s billboard reads, according to a video the group posted on Youtube Tuesday, followed by a photo of Gvili’s mother holding a hostage poster of him with the caption, “A family incomplete.”
Later in the slideshow, the screen displays a photo of Gvili with the caption, “Over two years later, Hamas still holds Ran hostage in Gaza,” before ending with the message, “Bring Ran home now.”
Times Square:
Ran Gvili, murdered by Hamas, is still held hostage. Put pressure where it belongs, on Hamas, and we all have a chance of a better future.
Ran deserves a dignified funeral. Release Ran Now! pic.twitter.com/LXXjpOVli5
— Israel ישראל (@Israel) December 10, 2025
As the number of hostages has dwindled and the weekly hostage rallies have come to a close, Gvili’s parents have become the only hostage family members in the public eye.
“We’re at the last stretch and we have to be strong, for Rani, for us, and for Israel. Without Rani, our country can’t heal,” Gvili’s mother, Talik, told Reuters on Monday.
Talik Gvili (left) and her husband Itzik stand in front of a poster of their hostage son Ran during a rally for his return in his hometown of Meitar in southern Israel on December 6, 2025. (Tsafrir Abayov/Flash90)
Once Gvili is returned, the ceasefire plan is supposed to move into its second phase as laid out in a plan devised by US President Donald Trump this fall.
Trump has said phase two is imminent. But while Prime Minister Benjamin Netanyahu told reporters Sunday he expects the plan to move into its second phase “very shortly,” Hamas political bureau member Husam Badran said on Tuesday that Israel had not yet honored its part of the deal, pointing to the continued closure of the Rafah crossing with Egypt. (Israel has said the crossing will open soon to allow Palestinians to exit Gaza.)
Both Israel and Hamas would lose authority in Gaza during the next phase of Trump’s plan, which would establish a “Board of Peace” helmed by Trump to make decisions about Gaza’s future. It is expected that the Palestinian Authority will play a role in the board, which Israeli officials have said they oppose, and Hamas will face renewed pressure to disarm, which it does not want to do.
Some have speculated that Hamas knows the location of Gvili’s remains but has not released them to avoid bringing the hostage-release phase of the ceasefire to an end. That leaves him and his story of October 7 heroism in the public eye for longer.
“We will not forget for a single moment Ran Gvili, an Israeli hero. Even with an injured shoulder, Ran went out to defend and repel the Hamas monsters who invaded Israel on October 7, 2023,” said Ofir Akunis, the consul general of Israel in New York, in a statement about the Times Square billboard. “Israel demands that Hamas fully complete Phase A before we proceed to the beginning of Phase B of President Trump’s plan.”
Times of Israel staff contributed to this report.
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