Jakarta, IO – As women age, their skin naturally undergoes various changes. Starting in their 20s, collagen content in the skin decreases by approximately 1% each year, which affects skin firmness and elasticity, making signs of aging become visible. An aging appearance can often hinder women from pursuing self-actualization, due to both external judgments and internal doubts.
Shakina Dharma, Beauty & Wellbeing Marketing Demand Creation Skin Care Lead at Unilever Indonesia, explained, “Every phase of life opens up opportunities for women to continue growing and exploring their potential. Through the ‘Transform to Transcend’ message at Jakarta Fashion Week (JFW) 2027, we encourage women to invest in their skin’s collagen reserves, or ‘collagen bank,’ starting now. With well-maintained skin, women can gain the confidence to move forward and create, regardless of their age. Pond’s Age Miracle contains patented Hexyl-Retinol, which helps stimulate collagen production by up to 800%, leaving facial skin feeling lifted and plump, while maintaining a youthful bounce over time.”
The enthusiasm was palpable as more than 500 women aged 30–70 from various regions of Indonesia registered and shared their transformation stories on social media. Each story demonstrates women’s courage to face challenges, break age stereotypes, and continue pursuing their aspirations.
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After a selection process, 25 semifinalists participated in an offline curation stage consisting of a talk show, interviews, photo shoots, and catwalk judging. Seven Miracle Models 2026 finalists were selected to walk the “Pond’s Age Miracle Runway” at JFW 2027: Sandra Gunawan, Yocta Pratrista, Loemongga, Sheila Kanti Perucha Tejena, Tanisa Rizki, Niken Paramita Kusuma Wardani, and Yosi Twentiarani. They bring diverse life journeys and achievements united by one spirit: the courage to continuously transform.
To convey this message through fashion, the Pond’s Age Miracle Runway at JFW 2027 showcases designs from the label Hian Tjen for Josephine Anni, which is an ongoing collaboration between renowned Indonesian couture designer Hian Tjen and the ready-to-wear label Josephine Anni. This collaboration combines couture craftsmanship with modern silhouettes, elegant feminine touches, and comfortable designs for everyday wear.
In the closing session, Shakina said, “Through the ‘Pond’s Age Miracle Runway,’ we want to inspire Indonesian women to see age not as a limitation, but as an opportunity for continued growth. We believe that with consistent skincare investment and confidence in their potential, every woman can undergo meaningful transformation at every stage of her life.” (est)
