Jakarta, IO – With the rising popularity of Korean culture, the consumption habits of Indonesians, especially Gen Z, have also changed. Food is now enjoyed not just for its taste, but for the entire multisensory experience it provides—ranging from texture to unique sensations that delight the senses.
In response to this trend, Aice Group, Southeast Asia’s leading ice cream producer, has launched its latest innovation: Aice Crispy Balls Shine Muscat. This ice cream variant takes inspiration from the Korean Krispy Pop trend favored by the younger generation. It features crunchy, crispy balls and popping candy that create a delightful “Crispy Pop” sensation, complemented by the sweet and fresh flavor of Shine Muscat grapes, along with a hint of jasmine fragrance. This unique combination delivers four distinct texture sensations: crispy, creamy, chewy, and fresh, offering an exciting and surprising experience with every bite.
Sylvana Zhong, Senior Brand Manager of Aice Group, noted that Aice Crispy Balls Shine Muscat was developed in response to the growing demand for more interactive and unique food experiences. By embracing the Korean Krispy Pop concept, this product creatively combines various flavors and textures, delivering a fresh sensation with each bite.
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“We understand that today’s younger generation is not only looking for tasty products but also for enjoyable and memorable experiences,” she said. “That’s why we are introducing Aice Crispy Balls Shine Muscat, which brings together a variety of flavors and textures in one offering. We aim to provide a fun and unique experience that aligns with modern consumer lifestyles through the Korean Krispy Pop concept.”
The launch of Aice Crispy Balls Shine Muscat was celebrated with a Korean Krispy Pop Livestream on June 13, 2026, via the TikTok account @aiceindonesiaofficial. “For us, innovation is more than just introducing new products; it’s about creating relevant experiences and providing opportunities for people to express themselves, share happiness, and inspire one another. Moving forward, we will continue to roll out products and programs that resonate with the lifestyles of the younger generation and deliver meaningful experiences for them,” Sylvana concluded. (est)
