Prayagraj: The ongoing annual spiritual fair on the banks of Triveni Sangam has blossomed into a vibrant showcase for indigenous and khadi treasures. Stalls and exhibitions at Magh Mela are drawing ever-growing crowds, especially young visitors, whose curiosity is turning into genuine appreciation and trust for handcrafted khadi goods. This surge in footfall is not only boosting sales but also weaving a renewed sense of pride in India’s heritage fabrics.Beyond the religious rituals, the fair pulses with a “Vocal for Local” vibe. Crowds are flocking to the stalls, and interest in khadi and indigenous goods has skyrocketed. At Parade Ground alone, over 350 stalls from Khadi institutions across seven states showcase a vibrant tapestry of local craftsmanship.In the Uttar Pradesh Divisional Khadi and Village Industries Exhibition complex at the Parade Ground, there is a constant stream of visitors from morning till evening. Exhibition in-charge Jawaharlal says that this year, 210 khadi stalls have been set up in this complex, in which nine states are participating. More than 510 people from these states have brought their Khadi products to the stalls in the complex. Around 8 to 10 lakh people are visiting the complex daily. Since its opening on January 10, this exhibition complex has seen sales of khadi and indigenous products worth Rs 2.3 crore. This year, young people are buying khadi products the most, with Nehru jackets in the highest demand.A separate Khadi and indigenous products market was also set up by the central govt in the mela grounds. This year’s Magh Mela also recorded good footfall at the Khadi market.Exhibition in-charge KD Mishra says that they have more than 55 khadi stalls from 7 states. This includes 38 institutions from 19 Khadi and Village Industries organisations. This includes stalls from Nagaland, Jharkhand, Uttarakhand, Bihar, Madhya Pradesh, and Chandigarh. The complex recorded a daily footfall of over 40,000. The exhibition organised by the Central Khadi and Village Industries Commission, which began on January 19, generated sales of Rs 43 lakh so far. Among the buyers, sadhus and saints are the most frequent customers. Their saffron robes, kurtis, and yellow silk garments were the best-selling items.