The Paradise is taking an unusual route to the big screen. Hero Nani and director Srikanth Odela have confirmed that the film will not have a trailer ahead of its September 24 theatrical release.

The decision comes down to a clear priority — putting every available minute into the film rather than spending valuable time on a trailer cut.

The team initially planned to release a trailer, but with post-production work still underway and the deadline approaching fast, they decided to drop the idea.

According to the team, preparing a trailer would require at least four to five days, forcing them to divide their attention between promotional material and the final output of the film.

There will be no compromise on the release date, and the team is working backwards from the deadline to ensure that the film reaches theatres on time.

The content also needs to be delivered as scheduled for overseas premieres, making every hour crucial at this stage.

Interestingly, The Paradise already enjoys considerable buzz even without a trailer. The two songs released so far have received a strong response, while Nani is also coming off a successful phase.

The team is confident that positive word of mouth after release can take the film to another level.

In a situation where every day matters, choosing the film over a trailer could well prove to be a wise decision for The Paradise.