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The OTT business model of Telugu films is becoming increasingly challenging for producers. According to the latest trade discussion, a high range film’s OTT base price of ₹35 crore may receive additional payments based on its theatrical performance.

The film could get another ₹5 crore from the OTT platform if it grosses ₹100 crore, ₹10 crore if it makes ₹150 crore, and ₹15 crore if it crosses the ₹200 crore mark.

This means the producer needs a massive ₹200 crore worldwide gross to reach the safer zone. For a mid or high range hero’s film, achieving such numbers is no easy task.

With rising production costs and changing OTT deals, producers are facing increasing pressure. This situation clearly shows how risky film production has become.