Sierra was initially unveiled at the Bharat Mobility Expo, and after several design teasers, the company finally launched the SUV in November.

Tata Sierra was launched with an introductory ex-showroom price of Rs 11.49 lakh. Bookings opened on Dec. 16 while deliveries will commence from Jan 15, 2026.

On the first day of bookings, the company recorded over 70,000 confirmed orders. Additionally, 1.35 lakh prospective customers also submitted their preferred configuration as they progressed to complete booking formalities.

The vehicle is available in six colour variants, including the likes of Bengal Rouge, Coorg Clouds, Munnar Mist, Pristine White, Pure Grey, and Andaman Adventure. Additionally, the car’s drive modes come in ‘City’ and ‘Sport’ mode, and terrain modes are configured for ‘Normal’, ‘Wet’ and ‘Rough’