The debate over screen allocation and show distribution has once again come into focus after filmmaker Anurag Kashyap criticized theatres for giving more screens to Hollywood film “Obsession” while several Indian films struggled to secure adequate shows.

Kashyap expressed disappointment that films such as “Bandar,” “My Wapas Aaunga,” “Governor,” and the Telugu film “Sing Geetham” received very limited screenings, while “Obsession” was reportedly running six to seven shows a day in major multiplexes.

He argued that such practices hurt local cinema and make it difficult for Indian filmmakers to survive.

However, his comments appear difficult to understand from a business perspective. Theatre owners and exhibitors do not allocate screens based on emotions, language, or personal preferences.

They allocate screens based on demand and audience response. If a film is attracting crowds and selling tickets, exhibitors naturally increase its shows. If another film is not generating enough demand, its screen count is reduced.

“Obsession” has emerged as a sleeper hit in India, reportedly collecting over Rs 50 crore through strong word of mouth.

When audiences are choosing to watch a particular film, exhibitors are simply responding to market demand. That is how the theatrical business has always functioned.

What makes Kashyap’s remarks surprising is his vast experience in filmmaking. Having spent decades in the industry, he understands better than most that theatres survive on ticket sales.

Expecting exhibitors to sacrifice revenue opportunities for films that are not drawing audiences seems unrealistic.

The challenges faced by mid-budget and content-driven films are real. However, blaming exhibitors for backing a film that audiences are actively supporting may not be the right argument.

In the end, theatres can only sell what moviegoers are willing to buy.