According to the survey, North Indian users indicated Zomato was the preferred app for 24% vs 27% using Swiggy, while in the South, Swiggy, at 42%, appears to have a higher preference among the surveyed users.
Across West India, the gap was wider between the user preference, with 37% preferring Zomato vs 26% preferring Swiggy.
East India survey results also indicated Zomato pulling ahead of Swiggy and being the preferred app for 31% users
Metro respondents showed a slightly higher preference toward Swiggy at 34% vs 29% for Zomato and 20% indicated almost equal usage preference for both apps.
However, in beyond Tier 1 cities, the surveyed users indicated an equal preference for each app. A total 54% of the survey participants said their online ordering frequency had increased over the last six months, while 11% said they order less now.