By Mthokozisi Hlatjwako
MBABANE – In just 28 days, Eswatini Positive News (EPN) has reached an extraordinary milestone: 9.3 million views, a growth of 37% from the previous month.
This achievement is not just a number; it’s a reflection of a growing movement of readers who believe in the power of positivity.
Engagement at an All-Time High
The energy around EPN content has never been stronger. Over the same period, engagement skyrocketed by 50%, crossing the 1 million interactions mark. From thoughtful comments to shares and reactions, EPN continues to prove that positivity resonates deeply with audiences.
Content That Connects
The analytics paint a clear picture:
• Photos lead the wave – performing 160% better than other formats in the last 7 days.
• Videos dominate engagement – driving 36.6% of interactions, followed by photos (25.2%) and multi-photos (23%).
Importantly, 45% of engagement is coming from non-followers, a strong sign of expanding reach and fresh audiences discovering EPN daily.
Audience Growth Beyond 100K
EPN’s family of followers has officially crossed into six digits, now standing at 101 512 total followers. With 5 047 net new followers gained in just one month, the platform’s positive storytelling is converting casual viewers into loyal supporters at an accelerating pace.
What’s Driving the Momentum?
Cultural pride, uplifting stories, and engaging visuals continue to fuel the growth. Posts celebrating Eswatini’s heritage, such as Umhlanga 2025 previews and traditional ceremonies, have been among the most popular with followers. This proves that positive storytelling rooted in identity and values has universal appeal.
The Bigger Picture
These numbers highlight more than growth, they represent impact. Each view, comment, and follow is a person choosing uplifting content over negativity. EPN is becoming more than a publication; it is a digital home of hope and national pride, amplifying Eswatini’s voice to the world.
Eswatini Positive News is not just growing, it’s thriving. With every milestone, we’re proving that positive news isn’t just refreshing; it’s what the world needs more of.
