BY NOXOLO DLAMINI
BUHLENI— The Eswatini International Trade Fair (EITF) roadshow brought business, entertainment and community spirit to life at Buhleni Plaza as partners joined forces to promote the upcoming trade fair and encourage the public to take advantage of opportunities available to local businesses.
The activation attracted community members who gathered to learn more about EITF while enjoying performances and interactive activities. The event demonstrated how partnerships between government, businesses, local organisations and entertainers can help bring trade promotion initiatives closer to communities.
Domestic Trade Promotions Officer Sibongile Dlamini played a key role in the activation, engaging members of the public and sharing information about the EITF and its significance in promoting local businesses and entrepreneurship.
The Buhleni activation also recognised the contribution of the various partners whose support helped make the roadshow possible. Their participation highlighted the importance of collaboration in creating platforms that connect businesses with consumers while promoting locally produced goods and services.
The roadshow provided an opportunity for businesses and community members to familiarise themselves with the EITF, which serves as an important platform for exhibitors to showcase their products, build networks and explore new business opportunities.
The Buhleni Plaza activation was therefore more than just entertainment; it was a call to the community to support local businesses, embrace entrepreneurship and participate in the opportunities presented by the Eswatini International Trade Fair.
As the EITF roadshow continues to reach different communities, the strong turnout and participation at Buhleni demonstrated the growing interest in an event that brings together business, innovation, culture and entertainment.
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#BuyEswatini #MadeInEswatini #Entrepreneurship #BusinessEswatini #Partnerships #LocalTalent
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