Subaru has officially returned to the Brunei market with the launch of a new showroom by Imperial Motors, bringing the brand’s vehicles back to the local market with authorised sales, servicing and aftersales support.
Imperial Motors, an Inchcape company, has been appointed as the official distributor of Subaru in Brunei, with the Forester, Crosstrek, WRX and BRZ now available under the brand’s renewed local presence.
The launch welcomed more than 100 guests, including long-standing Subaru owners and members of the local Subaru community.
Image: Azrina Zin
Image: Azrina Zin
Their presence reflected the enduring connection between Subaru and its owners in Brunei, many of whom continued to drive and maintain their vehicles during the period without an official local distributor.
In his keynote address, Head of Business at Imperial Motors Hj Asmadi Hj Puteh highlighted the company’s commitment to Subaru owners and the wider local community.
Image: Azrina Zin
Image: Azrina Zin
Image: Azrina Zin
He said the new showroom serves as a place where the Subaru community can come together, while providing owners with dedicated support alongside the brand’s engineering and capabilities.
The newly established Subaru Brunei showroom has been purpose-built to provide customers with a complete retail and aftersales experience under one roof.
Image: Azrina Zin
Image: Azrina Zin
Image: Azrina Zin
The facility features a vehicle display area, customer lounge, service advisor area and dedicated workshop, providing Subaru owners with a dedicated space to experience the brand, access support and connect with the local Subaru community.
The showroom operates from 8am to 4.30pm from Monday to Thursday and Saturday. On Fridays, it is open from 8am to 4.30pm, with a prayer break from noon to 2pm, while Sunday operating hours are from 9am to 3pm.
With its return to Brunei, Subaru will now offer existing and prospective owners access to authorised sales and aftersales support through Imperial Motors.
Image: Azrina Zin
Image: Azrina Zin
Image: Azrina Zin
Image: Azrina Zin
Image: Azrina Zin
Imperial Motors is a joint venture in Brunei and forms part of Inchcape Brunei’s portfolio alongside NBT Brunei, Bravo Auto and Inchcape Services.
The company was established to enhance Inchcape Brunei’s existing operations and enable future distribution opportunities in the country, further strengthening its presence and capabilities within the local automotive sector.
THE BRUNEIAN | BANDAR SERI BEGAWAN
