Sabre Travel Network (Brunei) Sdn Bhd, a leading software and technology provider for Brunei’s travel industry, will host the 21st Sabre Brunei Travel Fair from 12 to 13 September 2026 at Hall 1, BRIDEX International Conference Centre, Jerudong.
The annual travel fair will bring together key industry stakeholders, including airlines, banking institutions, national tourism organisations, telecommunications providers, insurance companies and travel agencies, offering visitors a centralised platform to explore travel products, services and exclusive promotions.
Hj Mohd Shamiruddin Hj Sharbini, Acting General Manager of Sabre Travel Network Brunei, said the 21st anniversary of the travel fair reflects the organisation’s continued commitment to supporting the growth of Brunei’s travel and leisure industry.
Image: Daniel Lee
“This fair provides a vital platform for industry players to connect directly with consumers, boosting both inbound and outbound market demand, particularly as we look forward to Visit Brunei Year 2027,” he said.
This year’s fair will feature more than 90 booths represented by 37 exhibitors, including 18 travel agencies. Sabre will also deploy more than 70 workstations and laptops to support participating travel agencies in managing bookings efficiently and in real time throughout the event.
A key highlight of the fair will be the participation of national carrier Royal Brunei Airlines (RB), which will offer special promotions aimed at encouraging passenger bookings.
Image: Daniel Lee
Ms. Lim Guat Wen, Regional Manager Borneo, Royal Brunei Airlines, said the airline was pleased to work with its trade partners to provide travellers with a wider selection of products and attractive deals for both leisure and business travel.
Among the promotions available will be special offers for Jeddah travel from June to July 2027, as well as a Year End London Special for travel from 25 December 2026.
Customers purchasing RB tickets at participating travel agency booths will also be eligible for exclusive benefits, including Double Status Miles for Royal Skies members, gifts, games and activities, ticket giveaways, as well as a chance to win a return Business Class ticket to Melbourne in the Grand Draw on the final day of the fair.
Other event partners and sponsors will also contribute an array of premium grand prizes, including Baiduri Bank, Imagine, Takaful Brunei Am, Singapore Airlines, The Coffee Bean & Tea Leaf, Hart Living and Boeffi.
Image: Daniel Lee
Participating travel agencies are Al Hijrah Travel and Tours, Al-Miqat Travel & Tours, An-Nur Al-Khayr Travel & Tours, Anthony Tours and Travel, At Taqwa Travel Tours, Balurih Travel, Continental Yachting, Dar El Ehsan Travel, Darussalam Services, El-Abqari Travel & Tours, Freme Travel Services, Halim Tours & Travel, Ikhlas Global Tours, JJ Tour Service, Ken Travel & Trading, Pan Bright Travel, Southern Cross Travel and Straits Central Agencies.
National tourism organisations participating in the fair include the Brunei Tourism Development Department, Sabah Tourism Board and the Tourism Authority of Thailand.
Image: Daniel Lee
Insurance providers taking part are Takaful Brunei Am, Insurans Islam TAIB and National Insurance Company Berhad.
Other exhibitors include Royal Brunei Airlines, Baiduri Bank, Imagine, Bank Islam Brunei Darussalam, Datastream Digital (DST), Perbadanan TAIB, Hart Living and CK Electronic Sdn Bhd.
The fair will also feature food and beverage vendors, including The Coffee Bean & Tea Leaf, Afiya Auliya Enterprise, Chik Chik Restaurant and Fiorise Artisan Patisserie & Café.
With a wide range of exhibitors, travel offers, promotions and prizes, the Sabre Brunei Travel Fair 2026 is set to provide visitors with opportunities to discover new destinations and plan their upcoming journeys while benefiting from exclusive event deals.
THE BRUNEIAN | BANDAR SERI BEGAWAN
