Imperial Motors Sdn Bhd has been appointed as the sole authorised distributor of Subaru in Brunei, marking an expansion of the company’s automotive portfolio under global automotive distributor Inchcape.

Imperial Motors, the joint venture distribution company established by Inchcape in Brunei, will oversee the distribution of Subaru vehicles in the Sultanate, leveraging Inchcape’s established distribution capabilities, operational standards and customer-focused approach to strengthen the brand’s presence in the local market.

Imperial Motors is an affiliate company of NBT (Brunei) Sdn Bhd. 

Phil Jenkins, APAC Chief Executive Officer at Inchcape, said the appointment reflects the company’s long-term strategy of building sustainable multi-brand platforms across the region.

“Inchcape’s approach is to build strong local platforms that support multiple brands sustainably over the long term. Imperial Motors gives us the right foundation to grow Subaru in Brunei, while continuing to develop a diversified and resilient portfolio,” he said.

Image: Imperial Motors

Haji Ahmad Haji Husin, President of Inchcape Brunei & Director of Strategy & Growth Inchcape South Asia and Pacific, said the addition of Subaru demonstrates the strength of the company’s platform strategy.

“The appointment of Subaru under Imperial Motors reflects the strength of our platform strategy. We are focused on building long-term partnerships, strong market presence, and consistent customer experiences across our portfolio,” he said.

The addition of Subaru to Imperial Motors’ portfolio underscores Inchcape’s ongoing commitment to portfolio diversification and its ambition to be the distribution partner of choice for original equipment manufacturers (OEMs) across the region.

THE BRUNEIAN | BANDAR SERI BEGAWAN