Key Points
- Nubank will spend more than $475 million on offices in Brazil over five years as it tightens hybrid work rules.
- A late-2025 branding rule is pushing Nubank toward a banking license, even as it says the name will stay.
- The shift reflects scale and regulation, not a plan to build customer branches.
Nubank became famous by proving a bank-like business could grow without a bank-like footprint. Now Nu Holdings is making an investment: more than $475 million in office expansion and upgrades over the next five years.
The funds will go to two new facilities in São Paulo, plus offices in Campinas, Rio de Janeiro, and Belo Horizonte. One São Paulo site is being built by Cyrela.
Nubank says the new hubs will include gyms and convenience services. The spending tracks a sharper return-to-office policy.
Nubank’s $475 Million Office Bet Signals A New Phase For Brazil’s Fintech Giant. (Photo Internet reproduction)
From July 1, 2026, teams covering about 70% of employees are expected in the office two days a week. From January 1, 2027, that rises to three days. It ends a model that let staff work remotely around 93% of the time.
Nubank Tightens Office Policy And Signals Scale
Nubank will also pay a one-time support package for employees who need to relocate. The schedule brings the fintech closer to Brazilian incumbents, which typically allow two or three office days.
It still contrasts with the five-days-a-week push at large U.S. banks. Scale, not slogans, is the subtext. Nu reported 9,500 employees as of September.
It also says it expanded from 59 million to 122 million customers across Brazil, Mexico, and Colombia. Nubank chief executive Livia Chanes argues that physical proximity boosts innovation and speed.
This is not Nubank opening retail branches. These are workplaces, not customer counters. Nu already operates through regulated Brazilian entities, including Nu Pagamentos, Nu Financeira, and Nu Investimento.
The office push also lands amid a rulebook tightening. On November 28, 2025, Brazil’s Central Bank and the National Monetary Council tightened rules on using “bank” branding without a banking license.
On December 3, 2025, Nubank said it intends to obtain a Brazilian banking license in 2026, while keeping the Nubank brand and visual identity unchanged, and without changing anything for customers.
