Not many films in recent times have been promoted on a scale comparable to Itlu Arjuna, the debut film of Anish.

The film features notable heroine Anaswara Rajan as the female lead. Its music became popular even before the release, with the songs turning into chartbusters. The music is composed by ace music director S. Thaman.

The trailer also created a good impression, staying within commercial limits while offering something novel through its central concept of a mute hero.

With this positive buzz, the makers have left no stone unturned when it comes to promotions. They have been coordinating with media houses, giving interviews, placing advertisements and taking the promotional campaign to the next level.

The promotions by Ram Charan, NTR and Akhil have taken things a step further. Nagarjuna is, of course, the face of the project as its presenter under Annapurna Studios.

S. Thaman’s live musical performance on stage today has also emerged as a major attraction.

After such an extensive promotional campaign, the real case study will be whether audiences turn up at theatres in big numbers for the opening.

If that happens, the entire promotional exercise could prove meaningful and set a new benchmark for film marketing.

Now, all eyes are on the audience response. Itlu Arjuna is releasing on November 13.