BANDAR SERI BEGAWAN — Brunei’s automotive market has a new name to watch, as XPENG officially makes its debut in the country with the launch of three models — the X9, L03 and G6 — bringing a different approach to how people experience mobility.
Unveiled by Imperial Motors Sdn Bhd at its showroom in Katok Point on November 6, the launch marks the arrival of a brand built around intelligent technology, connectivity and electric mobility.
For Bruneian motorists who have been following XPENG’s introduction to the local market, the announcement marks the opportunity to experience a new generation of automotive technology first-hand, backed by an established local automotive distributor, Imperial Motors Sdn Bhd.
Three XPENG Models for a new generation of mobility
XPENG X9
At the top of the line-up is the XPENG X9, a premium seven-seater electric MPV designed around space, comfort and convenience.
With its futuristic design, spacious cabin and intelligent features, the X9 seven-seat configuration makes it particularly relevant for families who need room for passengers, while its premium positioning and focus on passenger comfort also make it an option for those seeking a more refined people-carrier experience.
XPENG L03
The XPENG L03 introduces a more youthful and dynamic approach to the line-up. Designed as an AI-focused SUV coupe, the L03 combines contemporary styling with connected technology and everyday functionality.
One of its distinguishing features is the availability of both battery-electric and extended-range electric options, giving customers greater flexibility depending on their driving preferences and needs.
The XPENG L03 is available with battery-electric and extended-range electric options, giving customers greater flexibility in their choice of powertrain. Photo: The Scoop
A closer look at the XPENG L03, an AI-focused SUV coupé designed around contemporary styling and everyday functionality. Photo: The Scoop
XPENG G6
Completing the trio is the XPENG G6, an all-electric intelligent coupe SUV that brings together performance, design and technology.
With its aerodynamic styling, smart cockpit and electric powertrain, the G6 is aimed at motorists looking for an SUV that offers a more technology-driven driving experience without compromising everyday practicality.
The three XPENG models cater to different needs and lifestyles, from families and business professionals looking for space and comfort to younger motorists seeking a sportier design and a more technology-driven driving experience.
Guests explore the XPENG G6, a sportier design to the line-up, combining SUV coupe styling with connected technology. following XPENG official launch in Brunei o Nov 6, 2026. Photo: The Scoop
Intelligent innovation, backed by trusted local support
Recognising that confidence in a new vehicle goes beyond its features and specifications, Imperial Motors is placing equal emphasis on the ownership experience.
As XPENG’s authorised distributor in Brunei, Imperial Motors is supported by Inchcape, one of the world’s leading independent automotive distributors, with operations in more than 40 markets and partnerships with over 60 automotive brands worldwide.
This brings together XPENG’s technology-focused vehicles with Inchcape’s international automotive experience and established presence in Brunei.
Speaking at the launch, Imperial Motors Head of Business Hj Asmadi Hj Puteh said the partnership focused on combining innovation with local customer support.
XPENG officially launches in Brunei with the unveiling of three models – the X9, L03 and G6 – at Imperial Motors’ showroom in Katok Point on Nov 6, 2026. Photo: The Scoop
“XPENG brings intelligent innovation. Imperial Motors, backed by Inchcape, brings trusted local support.”
“Our ambition is not simply to sell vehicles, but to build lasting customer relationships, founded on quality service, reliability and trust.”
This is particularly important for customers considering a new brand and exploring new automotive technologies, who may want reassurance about the servicing, maintenance, warranty coverage and aftersales support available before making a purchase.
Imperial Motors aims to make the transition to intelligent electric mobility more accessible and reassuring through a dedicated local team and the wider support of Inchcape Brunei.
Public invited to experience XPENG on November 18
Following the official showroom launch, Imperial Motors will bring the XPENG experience closer to the public through its Grand Public Launch on 18 November 2026 at the BIBD Mega Carnival in Yayasan Bandar Seri Begawan.
The event will give visitors the opportunity to see the X9, L03 and G6 up close, explore their features and speak with the XPENG sales team about the vehicles and available ownership options.
Those interested in finding out more can also visit the XPENG showroom at Katok Point for product information, sales enquiries and assistance from the local team.
