Sam Ryder’s manager to lead search for UK’s 2027 Eurovision act

Sam Ryder's manager to lead search for UK's 2027 Eurovision act
October 27, 2026

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Sam Ryder’s manager to lead search for UK’s 2027 Eurovision act

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The BBC has begun searching for the act and the song that will carry the United Kingdom into next year’s Eurovision Song Contest.

The hunt is under way for both an artist and a track, the corporation has confirmed, with a clear focus on presenting “the very best of contemporary British music”.

David May, the UK Eurovision project director, is leading the search. He brings almost two decades of music industry experience to the role.

May manages Sam Ryder, who finished as runner-up at Eurovision in 2022. Ryder’s debut album, There’s Nothing But Space, Man!, reached number one in the UK charts.

The project director is working alongside Andrew Cartmell, executive producer and head of delegation for the UK, and colleagues from BBC Music, BBC Introducing, BBC Studios Entertainment Production and BBC Entertainment Commissioning to choose the song and act that will compete in Bulgaria next year.

May said: “We intend to be represented by an outstanding current British act, backed up by the very best songwriting and production talent the UK music industry has to offer.

“We are looking for an act with tried and tested live performance experience and a song crafted in the UK by the very best home-grown talent.

“I saw first-hand in 2022 what one performance at Eurovision can do for an artist’s career.

“The opportunity is still very much there and it’s time the United Kingdom reached the top of the Eurovision scoreboard once again.”

Bulgaria will host the Eurovision Song Contest in 2027 (AP)

The Eurovision Song Contest began in 1956, making it the longest-running international singing competition on television. It continues to attract a huge audience, with an estimated average audience of 160 million tuning in.

The 71st edition will be held in the city of Burgas after Bulgarian entry Dara won this year’s contest with her electro-pop song Bangaranga.

The semi-finals and grand final will be broadcast on BBC One, BBC iPlayer, BBC Radio 2 and BBC Sounds on May 11, 13 and 15.

The chosen act and song will be announced ahead of the submission deadline from content organisers, the European Broadcasting Union, in March 2027.

Earlier this year, the UK entry “Eins, Zwei, Drei” by Look Mum No Computer, the stage name of Sam Battle, finished in last place with one point.

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