The globally-known clothes brand Gap has opened its first store in Estonia, which is also its only standalone shop in Scandinavia and the Baltics.

The American fashion brand opened its first store in Estonia on 15 October on the second floor of the Ülemiste shopping centre, covering almost 340 square metres (3,700 sq ft).

The store sells Gap’s women’s, men’s and kids’ collections, including the brand’s best-known basics such as jeans, logo sweatshirts, chinos and T-shirts.

Estonian choreographer Ženja Fokin trying on a Gap hoodie. Photo by Kalev Lilleorg.

Entering the Estonian market is part of Gap’s broader strategy to strengthen its position in the Baltics and expand its reach in Europe.

Gap is one of the largest clothing retailers in the United States, with a brand portfolio that includes Old Navy, Gap, Banana Republic and Athleta. The brands’ clothing, accessories and lifestyle products are sold worldwide through the company’s own stores, franchise stores and online retailers.