Lexus Brunei has introduced the all-new ES 350h, bringing a fresh interpretation of the luxury sedan with a striking new design, refined comfort and Lexus’ self-charging hybrid technology.
Unveiled at the Lexus Showroom in Gadong, the latest ES combines the model’s long-standing reputation for comfort and quiet refinement with a more contemporary design direction and intuitive technology.
Image: NBT
Presented under the statement “Luxury, Reshaped.”, the new ES 350h Luxury is available exclusively in the Luxury variant in Brunei, offering a carefully considered blend of elegance, innovation and hybrid performance.
The launch brought together invited business partners, customers, media representatives and key opinion leaders for an exclusive unveiling of Lexus’ latest luxury sedan.
An evolution of the Lexus ES
The ES has been part of the Lexus story since the brand made its debut in 1989, earning a reputation for refined comfort, a quiet cabin and careful attention to detail.
Image: Azrina Zin
Image: Azrina Zin
The latest generation builds on that heritage while introducing a more distinctive identity, with confident proportions and clean surfaces giving the sedan a contemporary appearance.
It is a transformation that retains the character of the ES while introducing a more progressive approach to design and technology.
Where elegance meets technology
The design of the new ES is guided by Lexus’ “Clean Tech x Elegance” concept, bringing together a sophisticated exterior with technology that is integrated naturally into the driving experience.
Its exterior features an expressive form and distinctive lighting, while the cabin takes a more considered approach with refined materials, uncluttered surfaces and a clear focus on comfort.
Image: Azrina Zin
Image: Azrina Zin
Technology has also been designed to feel intuitive, with controls and displays thoughtfully arranged to make everyday interaction simple and seamless.
The new ES makes its presence known through several distinctive design details. Lexus-first semi-flush outside door handles complement the clean body lines, while slim headlamps feature a new twin L-signature design.
The lighting treatment continues at the rear, where a light bar incorporates an illuminated Lexus logo alongside individual L-signature lamps.
Under the hood: smooth hybrid performance
Powering the ES 350h Luxury is a 2.5-litre hybrid powertrain that combines petrol and electric power to deliver smooth and responsive performance.
Image: Azrina Zin
The hybrid system is designed around the everyday driving experience, bringing the ease of hybrid motoring together with the comfort and composure associated with the ES.
Whether navigating daily commutes or heading out on longer journeys, the emphasis remains on delivering a refined and reassuring experience behind the wheel.
Technology that feels effortless
Inside, the new ES takes a driver-focused approach to technology, with features designed to make information and controls easy to access while maintaining the cabin’s clean appearance.
A Lexus-first 12.3-inch full graphic meter presents driving information clearly, while a newly designed three-spoke steering wheel combines refined styling with intuitive operation.
Image: Azrina Zin
Image: Azrina Zin
The Tazuna cockpit further strengthens the connection between driver and vehicle, bringing together key functions in a layout designed around the driver.
Among the most distinctive additions are two world-first innovations inside the cabin.
Responsive hidden switches illuminate as a hand approaches, providing access to controls while keeping them discreet when not in use.
The new-generation front seats also feature a split construction, with layered forms and a slim profile designed to combine elegant styling with supportive comfort.
Luxury beyond the vehicle
For Lexus, the idea of luxury extends beyond the car itself.
The new ES 350h Luxury is introduced alongside the brand’s emphasis on Omotenashi, the Japanese spirit of hospitality centred on anticipating and responding thoughtfully to individual needs.
This philosophy is reflected in Lexus Brunei’s personalised showroom experience, where customers are invited to explore the ES and discover the details that matter most to them.
Image: NBT
Image: NBT
The all-new Lexus ES 350h Luxury is now available for viewing and test drive at the Lexus Showroom in Gadong.
Customers can experience the new model up close and explore its design, comfort and technology with Lexus sales consultants.
With its latest generation, the ES brings together the qualities that have long defined the model with a more contemporary interpretation of luxury.
From its distinctive lighting and clean exterior lines to its refined hybrid powertrain and technology-focused cabin, the all-new ES 350h Luxury offers a fresh take on the Lexus sedan.
For more information, visit Lexus Brunei’s website, follow @lexusbrunei on Instagram or Lexus Brunei on Facebook, or contact +673 2448688.
THE BRUNEIAN | BANDAR SERI BEGAWAN
