While S S Rajamouli is promoting his upcoming film Varanasi internationally, many Indian media professionals feel overlooked.

Important updates about the film are often emerging through Western outlets rather than local media platforms.

For instance, when Priyanka Chopra shoots in Hyderabad, several regional journalists reportedly learn about the developments through international publications.

This unusual situation has frustrated observers who expected Telugu media to receive such updates first.

Rajamouli’s interviews continue to appear on foreign entertainment channels despite their relatively modest viewership.

Ironically, a large number of comments under those videos come from Telugu fans rather than a wider global audience.

Rajamouli’s ambition to attract international audiences deserves appreciation. Expanding the reach of Indian cinema is certainly valuable.

However, maintaining consistent engagement with domestic journalists is equally important for balanced publicity and mutual trust.

Ignoring established Indian media platforms may unintentionally create negative perceptions instead of generating broader international excitement.

An effective promotional strategy should ensure visibility both at home and abroad without alienating the local media.

Ultimately, success overseas should complement respect at home. Ignoring local media does not automatically turn a Telugu film into a Hollywood production.

Rajamouli’s global vision deserves respect, but this particular approach appears misguided.