Jakarta, IO – Digital banking has become an essential part of everyday life in Indonesia, especially for younger generations.
Recognizing the growing influence of Gen Z and millennials, blu by BCA Digital is committed to helping young Indonesians build healthier financial habits from an early age. blu promotes financial literacy and inclusion by encouraging users to save, manage their budgets, invest wisely, and better understand financial risks and protection.
A range of initiatives are ready for this program, including bluAmbassador, a program designed for university students that combines financial education, personal development, and creative content creation. blu by BCA Digital also regularly hosts Zona blu, a series of events for the youth held at popular hangout spots, making financial education more accessible and engaging.
These efforts have helped attract a growing number of young customers. At the same time, retail investment among younger Indonesians continues to rise, driven by stronger financial literacy and the convenience of technology-based financial services.
Edwin Tirta, Head of Digital Business at BCA Digital, said the shift in financial behavior is reflected in the growing number of young people who now see investing as part of their everyday financial lifestyle.
According to data from the Indonesia Central Securities Depository (KSEI), most new investors are between 25 and 35 years old who values financial services that are fast, secure, and fully digital.
Living up to its tagline, “Growing Together with You,” blu by BCA Digital offers a variety of features designed to make money management simple and practical.
One of its flagship features, bluSaving, allows users to create up to 20 savings pockets within a single account, each with its own savings goal, budget, and timeline. Users can personalize each pocket with custom names and icons, while the auto-debit feature makes saving effortless. bluSaving also offers an attractive 3% annual interest rate.
Planning a trip or sharing monthly expenses? bluGether lets users save money together with family or friends by inviting up to 99 people to contribute to one shared account.
For those looking for higher returns, bluDeposit offers 4.75% annual interest and allows customers to withdraw funds before maturity without penalties.
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Entrepreneurs can manage their business finances separately from personal expenses through bluBisnis, while bluValas makes it easy to save in multiple foreign currencies within a single account.
To encourage financial responsibility from an early age, blu also offers bluAccount for Teens, designed for users aged 12–17 to help them learn smart money management in a safe and practical way.
Whether you’re saving for your next goal, investing for the future, or simply building better financial habits, blu by BCA Digital is here to help you manage your money with greater confidence, convenience, and security. (eka)
