Leading telecommunications company Africell Sierra Leone has unveiled award winning musician Drizilik as its new brand ambassador in a strategic partnership aimed at promoting local talent, strengthening youth engagement and advancing community focused initiatives.
The signing ceremony took place on Tuesday, July 21, 2026, at Africell’s headquarters in Wilberforce, bringing together senior executives of Africell, Afrimoney, Eminence Africa and representatives of the media.
The appointment marks another milestone in Africell’s long standing investment in Sierra Leone’s creative industry, reinforcing the company’s strategy of partnering with influential personalities whose work resonates with young people and reflects its commitment to innovation, national development and social impact.
Speaking at the ceremony, Africell Sierra Leone’s Communications Manager, Kamanda Koroma, said the company was proud to welcome Drizilik into the Africell family, describing the partnership as a celebration of Sierra Leonean creativity, talent and excellence.
Kamanda Koroma said Africell has consistently supported individuals who use their influence to make meaningful contributions to society. He noted that Drizilik’s achievements in the music industry, his professionalism and his growing international recognition make him an ideal representative of the Africell brand.
He added that the partnership reflects the company’s continued investment in local talent and its commitment to celebrating Sierra Leoneans who are excelling in their respective fields. According to him, the collaboration is expected to inspire young people to pursue excellence while strengthening Africell’s relationship with customers across the country through impactful campaigns.
Afrimoney Chief Executive Officer, Martison Obeng Agyei, described the partnership as a natural alignment between two brands driven by creativity, innovation and ambition.
He disclosed that discussions leading to the agreement began several months ago and expressed satisfaction that they had culminated in Drizilik’s appointment as brand ambassador. Obeng Agyei said the artiste’s personality, influence and connection with young people closely reflect Africell’s values and aspirations.
He reaffirmed Africell’s commitment to supporting arts and culture, stressing that empowering creative talents forms part of the company’s broader mission to improve lives through meaningful partnerships. He expressed confidence that the collaboration would create new opportunities for both the artiste and the company while inspiring the next generation of Sierra Leonean creatives.
Corporate Affairs Manager at Eminence Africa, Emile Domingo, said his organisation was pleased to support the partnership, describing it as a collaboration that unites organisations committed to promoting creativity and excellence.
Corporate Affairs Manager at Eminence Africa, Emile Domingo, said the company was pleased to witness Drizilik’s appointment as Africell Sierra Leone’s brand ambassador, noting that Eminence Africa, as the artiste’s management and representation company, is committed to ensuring a successful partnership.
Domingo described the agreement as a strategic collaboration that brings together one of Sierra Leone’s leading telecommunications companies and one of the country’s foremost musical talents. He said Eminence Africa will work closely with Africell to maximise the partnership’s impact while safeguarding the interests of the artiste.
He expressed confidence that the collaboration would create new opportunities for Drizilik’s career, strengthen support for Sierra Leone’s creative industry and contribute to youth empowerment through meaningful campaigns and initiatives.
Drizilik commended Africell for its continued investment in communities and initiatives that improve lives beyond telecommunications. He said he looks forward to working with the company to deepen community engagement, connect more people and support initiatives that deliver positive social impact.
He thanked the management of Africell for the confidence reposed in him and expressed optimism that the partnership would deliver lasting value for the company, its customers and the wider public. He added that he looks forward to using the platform to inspire young people and contribute to initiatives that promote national development through creativity and innovation.
The partnership is expected to see Drizilik feature prominently in Africell’s marketing campaigns, digital engagements, community outreach programmes and brand activations as the telecommunications company continues to strengthen its presence and engagement across Sierra Leone.
