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Thiru Veer is set to entertain audiences with the rural entertainer Oh..! Sukumari, which hits the big screens this Friday. Aishwarya Rajesh plays the female lead. In a recent interview, the actor explained why his films aren’t getting the desired response in theatres.

“Coming to The Great Pre-Wedding Show, it received very good reviews and appreciation, even from those who are usually very critical. We thought the movie would do well. However, due to the limitations we had, we couldn’t promote the film properly,” said Thiru Veer.

He added, “There was a lack of awareness about the movie. There were financial issues. When it comes to Papam Pratap, the talk was mixed. Lately, watching a film in theatres has become a costly affair. Audiences are showing up only if the talk is good. They have also got used to OTT. Either highly favorable word of mouth or a crowd-favorite actor is needed to pull people to theatres.”