The trend is particularly visible in high-demand areas such as Lisbon, Cascais, Oeiras, Porto and the Algarve, where a shortage of available housing continues to put pressure on the market. According to recent data from idealista, developments that are still under construction generate more enquiries on average than projects that have already been completed.

For many buyers, the appeal goes beyond simply securing a property. Today’s homebuyers are also looking at lifestyle, design, energy efficiency, exclusivity and future investment potential. As a result, developers are increasingly selling homes long before construction is finished, and in some cases even before a project is officially launched to the public.

It’s a sign of how the market is changing. Rather than waiting for a finished property, many buyers are happy to commit early, particularly when new homes in prime locations are hard to come by. The chance to buy at an earlier price point is another factor driving interest.

However, buying off-plan requires a leap of faith. Unlike purchasing a finished home, buyers are investing in something that exists only on paper. For that reason, the reputation of the developer, approved construction licences and the details of the purchase contract become especially important.

Industry experts point out that trust is now one of the most valuable assets in the residential property market. In many cases, buyers are not only purchasing a future home but also confidence in the people and vision behind the project.

For many buyers, waiting for a completed home is no longer an option. Off-plan properties are becoming an increasingly common choice, but success still comes down to one thing: trust.