In a year full of challenges for the dietary supplement market, Hungarian-owned BioTechUSA group made history by achieving record sales of 100.9 billion forints (258.15 million euros) in 2025, Index reports.
“Instead of relying on old formulas that were once considered recipes for success, we continuously monitor changing market needs and adapt our product portfolio accordingly,” Bálint Lévai, the company’s owner and CEO, told Index.
He noted that in 2025,
the dietary supplement market continued to be characterized by a shortage of protein sources.
The owner of BioTechUSA explained that although forecasts suggest that new capacity could ease price pressure in 2026, the company overcame procurement difficulties last year through its own efforts. “It was a conscious decision to pass on only part of the increased raw material costs to consumer prices; this was made possible by our stable financial position,” he clarified.
In the long term, the goal is to achieve sales of 1 billion euros,”
the CEO said regarding BioTechUSA’s future plans.
At first glance, this may sound surprisingly ambitious, but the company owner put it into perspective by saying: “This is by no means about short-term growth pressure, but rather about sustainable development. As a family-owned business, it is long-term value creation that guides us.”
Protein bar manufacturing site of BioTechUSA in Szada, near Budapest. Photo: Facebook/Szijjártó Péter
Lévai considered it important to emphasize that competition today no longer takes place solely at the level of manufacturers and distributors, but also in the areas of communication and marketing. For the BioTechUSA group, further growth no longer depends primarily on securing domestic market positions, but on export performance:
In Latin America, export volume doubled, and new markets such as Türkiye, Saudi Arabia, and Sri Lanka have been added.
“In addition to online physical stores, the pharmacy sector is also playing an increasingly important role,” he said. The company operates over 51 online stores in 104 countries, has over 4,800 B2B (business-to-business) partners, 332 stores in Europe, and a product range of over 2,000 items.
The CEO explained that the investments made in recent years are now really starting to pay off. The multilayer protein bar manufacturing line can operate at full capacity, while the automated warehouse and digital, automated solutions ensure efficient operations. The group continues to use artificial intelligence to support employees and improve operational processes.
“The engine of growth is the further expansion of the product range and sales outlets, as well as the continued fine-tuning of the pricing and advertising strategy,” emphasized the Hungarian company owner.
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Via Index, Featured image: Donald Trung Quoc Don / Wikimedia Commons
