For New Year’s Eve, the highest reservation rates are recorded in Madeira (79%) and Greater Lisbon (58%). In the Madeira and Alentejo regions, 61% and 58% of hoteliers, respectively, anticipate a “better or much better occupancy rate compared to the previous New Year’s Eve”.

Regarding the average length of stay, about half of Madeira’s hoteliers believe that it will be shorter than the previous New Year’s Eve, “a situation possibly associated with the fact that the New Year’s Eve celebrations occur mid-week,” explains the association led by Cristina Siza Vieira.

As for earnings, 88% of Madeira’s hoteliers expect better or much better revenues. However, also in this region, 45% of hoteliers anticipate lower income per occupied room, “which indicates that the growth in total revenue will be driven by increased occupancy and the strong contribution of extra-room services.”

On the other hand, the Azores and the West and Tagus Valley regions have less favourable expectations, with most hoteliers anticipating lower occupancy. In Greater Lisbon, expectations are equally divided between worse, equal, and better scenarios.

In terms of occupancy rate expectations, optimism is most evident in Madeira, with 60% of hoteliers anticipating a better or much better occupancy rate than the previous Christmas.

Based on all regions, the domestic market has the greatest weight, followed by the United States, Spain, and the United Kingdom, with the latter assuming particular relevance in Madeira (91% of respondents).

Regarding booking channels, the hotelier’s own website stands out, cited by 82% of hoteliers, followed by Booking (80%), direct email (35%), and Expedia (34%).