Tourists visiting Rome’s Trevi Fountain will now pay more than the legendary coin toss over their shoulder to get an Instagram selfie in front of one of the world’s most famous fountains.

Starting on February 1, 2026, the city of Rome is introducing a €2 fee for tourists who want to approach the fountain, made famous by Federico Fellini’s film “La Dolce Vita”, during the peak hours of the day. The view of the late Baroque masterpiece from the square above the fountain remains free.

The tourist fee is part of the effort of the “Eternal City” to manage tourist flows in a particularly busy part of the city, improve the experience and compensate for the costs of maintaining the preservation of the entire Roman cultural heritage. Officials estimate that this could bring the city an additional 6.5 million euros a year.

The fee, which has been debated for more than a year, follows a similar ticketing system at Rome’s Pantheon and a more complex tourist fee for day-trippers, which the city of Venice introduced last year in an effort to alleviate over-tourism and make the city more livable. In such cases, city residents are exempted from paying the fee

The same is true for the Trevi Fountain, while a tourist fee and a new 5-euro entrance fee for some city museums are being introduced with a plan to expand the number of museums that will be free for the citizens of Rome.