By Siphesihle Dlamini
Eswatini DJ Sgitha is set to take centre stage as one of the headliners for the newly rebranded Eswatini Lifestyle Awards After Party.
Scheduled for November 29, 2025, at the prestigious Mavuso Trade Centre, the Eswatini Lifestyle Awards will unfold over several exciting hours.
The festivities begin with a red-carpet event from 4:30 pm to 5:30 pm, offering attendees a chance to witness the arrival of Eswatini’s most influential figures in style.
Following this, a lively karaoke session from 5:30 pm to 6:30 pm will engage guests in an interactive and entertaining warm-up before the main awards ceremony, which will run until 10:00 pm.
Ticket prices are set at E250 for general admission and E350 for VIP access, making the event accessible while offering premium experiences for select guests.
The transformation from the former Jumbo Festival to the Eswatini Lifestyle Awards marks a significant strategic shift. This rebranding effort is designed to broaden the event’s scope and enhance its prestige by explicitly highlighting the awards component.
The change reflects a deeper commitment to acknowledging the outstanding achievements of individuals and organisations that shape Eswatini’s vibrant lifestyle sectors, including business, leadership, corporate affairs, culture, fashion, and creativity.
Sgitha
Jumbo Khumalo, the event director, expressed his excitement about this new chapter. “We are thrilled to announce the rebranding of the Jumbo Festival to Eswatini Lifestyle Awards.
This exciting new chapter reflects our commitment to celebrating the best of Eswatini’s praiseworthy personalities across all fraternal of lifestyle like business, leadership, corporate, culture, fashion and creativity.”
Since its inception, the Jumbo Festival has been a vibrant platform showcasing Eswatini’s rich talent and innovation. It has provided a stage for both emerging and established figures to be recognised for their contributions to the country’s dynamic lifestyle landscape.
Over time, the organisers identified the need to place greater emphasis on the awards aspect to better honour excellence and inspire continued growth and achievement within the community.
“The Jumbo Festival has been a staple of Eswatini’s lifestyle scene, showcasing talented individuals across various categories.
As we continue to grow and evolve, we have recognised the need to intensify the awards part of the concept henceforth the resolution to have the word ‘awards’ in the event name,” Khumalo explained.
